Seven modules · three layers
Each one moves a different number.
Activate any module in any order. Each ships its own substantive output in its native form. Commercial Strategy reconciles every module’s contribution onto a single EBITDA Bridge — the one piece of substance that holds the others together.
Module 01 · Layer 1 · the reconciliation
Commercial Strategy
The single reconciliation. Every other module’s contribution lands here.
Commercial Strategy holds the PMO function above your operational modules. It carries the wave plan, the lever roadmap, and the cross-module dependency graph. Every other module’s output reconciles onto a single EBITDA Bridge — today’s number connecting to tomorrow’s, lever by lever, with confidence on each bar.
- Output
- EBITDA Bridge
- 30-day impact
- Strategic Baseline locked + 12-month roadmap built.
Module 02 · Layer 2 · the value frame
Value Proposition
Sharpen who you’re for — and what you’re worth to them.
Value Proposition quantifies willingness-to-pay by segment with Bayesian posteriors that sharpen as the audit gathers signal. It surfaces which segments compound and which leak, where the value frame is under-claimed, and which value components your competitors are charging for that you aren’t. Feeds Pricing Excellence tier recalibration + Go-to-market segment-priority sequencing downstream.
- Output
- Segment priority map
- 30-day impact
- Segment priority map + first WtP analysis.
Module 03 · Layer 2 · the inorganic-growth frame
M&A Strategy
Where to grow inorganically — adjacency, capability, geography, or roll-up.
M&A Strategy names the lead inorganic-growth angle (consolidator roll-up, platform build, adjacency, vertical extension, capability tuck-in, geographic expansion), locks the target-criteria framework against your scope appetite and deal-size band, and seeds the initial target pool. M&A Scan delivers ranked candidates; Commercial Due Diligence deepens it per ratified target.
- Output
- Angle stack + target framework
- 30-day impact
- M&A thesis locked + target-criteria framework + first target pool.
Module 04 · Layer 3 · operational under VP
Go-to-market
Choose the right routes to market. Grow each account beyond the first sale.
Go-to-market decomposes acquisition, retention, and expansion contributions by segment and channel. It maps your current channel mix against the target mix the value frame supports, surfaces pipeline drift before it shows up in next quarter’s revenue, and runs an always-on account-health view for the top quartile.
- Output
- Channel-mix map
- 30-day impact
- Channel-mix map + pipeline truth + first account-health view.
Module 05 · Layer 3 · operational under VP
Pricing Excellence
Recover pricing potential your team is leaving on the table.
Pricing Excellence calibrates your price book against segment WtP posteriors and surfaces where margin is leaking — tier mix, discount discipline, channel arbitrage. Discount-discipline alerts fire when slippage crosses threshold; the calibrated price book lands as a per-tier recommendation with the mechanism named for every change.
- Output
- Calibrated price book
- 30-day impact
- Calibrated price book + discount-discipline alerts firing.
Module 06 · Layer 3 · operational under M&A Strategy
M&A Scan
Surface acquisition targets that match your thesis — ranked by commercial fit.
M&A Scan runs the target-criteria framework against an external reference dataset of private companies. Each candidate carries a commercial-fit score, an estimated EBITDA-uplift band, and a one-line rationale tied to your lead angle. The ranked target list is the deliverable; up to 200 candidates per scan, scored against your baseline.
- Output
- Ranked target list
- 30-day impact
- Ranked target list delivered + lever map per candidate.
Module 07 · Layer 3 · operational under M&A Strategy
Commercial Due Diligence
Commercial-attractiveness read on a specific target — before legal DD locks scope.
Commercial Due Diligence produces a per-target attractiveness read against four dimensions — commercial, operational, financial, cultural — each with a score, a verdict band, and the named mechanism. The pack lands deal-comparable across candidates so the cabinet decides which targets progress to legal DD and which fall off the shortlist.
- Output
- Commercial-diligence pack
- 30-day impact
- Commercial-diligence pack delivered + lever map.
Industry depth
Vertical playbooks — three anchor industries
Industry-specific lever libraries, segment priors and benchmarks. Tailored from sub-industry archetype detection through to module prior-weighting.
Not sure which module first? Start with the audit.
The free audit returns 3 quantified levers — and tells you which module moves them fastest.