Arkon GroupSeven modulesthree growth paths
Each one moves a different number.
Activate any module for a one-time fee; Commercial Strategy reconciles every module’s output onto a single EBITDA Bridge.
The platform computes; the Arkon consultant judges and recommends. Every module below is a workspace where a decision is made — scenarios on the levers within their evidence bands, the bridge recomputing live, a log of what you decided. Activate any module, in any order.
Where to grow
One bridge across everything you activate.
Commercial Strategy is the reconciler: every active module’s levers land on one EBITDA bridge, sequenced into three waves.
Module 01 · Commercial Strategy
Every module’s contribution lands here.
Where to grow
Commercial Strategy holds the wave plan, the lever roadmap and the cross-module dependency graph. Every other module’s output reconciles onto a single EBITDA Bridge — today’s number to tomorrow’s, lever by lever, with confidence on each bar.
- Output
- EBITDA Bridge
- 30-day impact
- Starting point set + 12-month roadmap built.
- In the Decision Studio
- Drag the waves and timing on the bridge; the whole plan recomputes.
Organic growth
Grow the business you already run.
Which markets to enter, who you are for and how to reach them, what to charge, what to sell. Your customer groups are defined once; Go-to-Market and Pricing Excellence both use them, so activate one and the other starts sharper.
Module 02 · Market Entry
Which market to enter next, scored.
Organic growth
Market Entry scores the markets, segments and geographies you could enter organically — size, growth, fit and cost of entry — and ranks them. The weights are yours to move; the ranking answers, and the chosen entry lands on the bridge as a sequenced lever.
- Output
- Scored market list
- 30-day impact
- Scored market list + entry sequence on the bridge.
- In the Decision Studio
- Re-weight size, growth, fit and entry cost; the ranking answers.
Module 03 · Go-to-Market
Who you are for, then the routes to reach them.
Organic growth
Go-to-Market starts by defining your segments on the value they extract and the price they self-select — then decomposes acquisition, retention and expansion by segment and channel, maps your channel mix against the target mix, and keeps an account-health view for the top quartile.
- Output
- Channel-mix map
- 30-day impact
- Segment map + channel-mix map + first account-health view.
- In the Decision Studio
- Move coverage and channel mix by segment; pipeline and retention recompute.
Module 04 · Pricing Excellence
Recover the pricing potential you leave behind.
Organic growth
Pricing Excellence starts from willingness-to-pay by segment, then calibrates your price book against it and shows where margin leaks — tier mix, discount discipline, channel arbitrage. Alerts fire when slippage crosses threshold; every recommended change names its mechanism.
- Output
- Calibrated price book
- 30-day impact
- Calibrated price book + discount-discipline alerts firing.
- In the Decision Studio
- Change price by segment inside its elasticity band; margin recomputes.
Module 05 · Product Portfolio
What to sell, to whom, and what to stop selling.
Organic growth
Product Portfolio reads your range against its buyers and the competitors you meet. It finds the lines each account does not yet buy from you, where a launch would meet a market that pays, the tail of part numbers that does not carry its complexity, and the gaps against rivals that lose orders. When a part retires, its customers are steered to the replacement.
- Output
- Range map
- 30-day impact
- Cross-sell map by account + tail-cut list + gaps that lose orders.
- In the Decision Studio
- Choose the lines to push, launch or cut; revenue and margin recompute.
Inorganic growth
Grow by acquisition, on evidence.
Which markets to enter by buying, which targets fit, and what a named target is worth on its own numbers.
Module 06 · Market Scan
Which markets by acquisition, then which targets.
Inorganic growth
Market Scan names the lead inorganic angle first — roll-up, adjacency, capability tuck-in, platform build, geographic expansion — and locks the target criteria. Then it runs them against an external dataset of private companies: each candidate carries a commercial-fit score, an EBITDA-uplift band and a one-line rationale, up to 200 per scan.
- Output
- Thesis + ranked target list
- 30-day impact
- Thesis locked + ranked target list + lever map per candidate.
- In the Decision Studio
- Change the thesis filters; the shortlist responds.
Module 07 · Commercial Due Diligence
A deal priced on the target’s own numbers.
Inorganic growth
Commercial Due Diligence reads a target on four dimensions — commercial, operational, financial, cultural — each with a score, a verdict band and the named mechanism, deal-comparable across candidates so the deal team decides which progress to legal DD.
- Output
- Commercial-diligence pack
- 30-day impact
- Commercial-diligence pack delivered + lever map.
- In the Decision Studio
- Set the deal price and synergy cases; the return recomputes.
Industry depth
Vertical playbooks for three anchor industries.
What moves the number in each trade, how its customers buy, and benchmarks against local, regional and national best-in-class. Every module starts from what is known about your trade, then firms on your own numbers.
Not sure where to start? The audit.
The free audit sizes your full potential across the modules, with a three-year plan, and shows which module moves it fastest.