Arkon GroupIndustryIndustrial goods
For €10–50m manufacturers in Europe and the US, where margin lives in the aftermarket and the moat in the spec-in.
5 minutes · €0 · No credit card
What we see
Drawn from what we know of each trade across machinery, paper, building-materials, chemicals, metals and food ingredients — and the segment / pricing / channel patterns that recur across them.
Service and parts contracts anchored on parts cost plus fixed mark-up; the avoided-downtime value the customer buys is rarely priced.
Tier-1 spec-in positions carry switching costs worth 3-5x the marginal supplier — but pricing tracks the marginal supplier.
Distributor, dealer, OEM-spec-in and direct mix sit in a spreadsheet; the margin-per-channel comparison that drives reallocation does not.
Aged SKUs hold list prices set 3-5 years ago; benchmark drift on commodity-adjacent codes is unmonitored.
Spec-in tier-1 portfolios commonly cross Top-1 >25% or Top-10 >75% — an un-priced risk that surfaces at exit.
Approval policies exist in the CRM; field overrides reduce gate-fire to 50-70% on the deals that matter.
These patterns aren't universal — your audit reveals which apply to your business.
What the platform does
All seven modules are available; these three move the numbers first for most manufacturers.
Which markets to enter by acquisition, then the targets that match — ranked by commercial fit.
Which adjacent markets to buy into, then the bolt-ons that fit — adjacent-machine attach, software-layer acquisition, aftermarket-services roll-up.
Who you are for, then the right routes to reach them — a tighter sales motion and accounts that grow beyond the first sale.
Segments defined on switching cost and application criticality · channel-mix optimisation · concentration-risk surfacing · account-portfolio coverage reset across direct + distributor + OEM-spec-in routes.
Willingness-to-pay by segment, then the pricing potential your team is leaving on the table.
Aftermarket cost-plus capture · spec-in moat realisation · discount-gate enforcement on >15% deals.
What this looks like in practice
The EBITDA Bridge is Commercial Strategy's reconciliation: every module's contribution lands as a bar, and each bar connects to the data, the mechanism and a confidence flag.
Sample industrial-goods EBITDA Bridge — directional, generated from a representative buyer profile. Your audit produces yours.
Why this, not another tool
Five minutes, €0 — where your commercial system has lift across segment focus, channel, account growth and pricing.