For mid-market manufacturers carrying a goods + service mix — capital equipment, paper, building materials, chemicals, metals, food ingredients. Where the margin lives in the aftermarket and the moat lives in the spec-in.
5 minutes · €0 · No credit card
What we see
Drawn from sub-industry priors across machinery, paper, building-materials, chemicals, metals and food ingredients — and the segment / pricing / channel patterns that recur across them.
Service & parts contracts anchored on parts cost + fixed mark-up; the avoided-downtime value frame the customer actually buys is rarely priced.
Tier-1 spec-in positions carry switching costs worth 3-5x the marginal-supplier alternative — but pricing tracks the marginal supplier.
Distributor / dealer / OEM-spec-in / direct mix sits in a spreadsheet; the margin-per-channel comparison that drives reallocation usually does not.
Aged SKUs hold list prices set 3-5 years ago; benchmark drift on commodity-adjacent codes is unmonitored.
Spec-in tier-1 portfolios commonly cross Top-1 >25% or Top-10 >75% — an un-priced risk that surfaces only at exit.
Approval policies exist in the CRM; field overrides reduce gate-fire to 50-70% on the deals that matter.
These patterns aren't universal — your audit reveals which apply to your business.
What the platform does
All five modules are available; these three move the numbers first for most manufacturers.
Commercial-attractiveness assessment for acquisition targets — before legal DD.
Cross-industry capability scanning for bolt-ons — adjacent-machine attach, software-layer acquisition, aftermarket-services roll-up.
Choose the right routes to market, tighten the motion that turns activity into revenue, and grow each account beyond first sale.
Channel-mix optimisation · concentration-risk surfacing · account-portfolio coverage reset across direct + distributor + OEM-spec-in routes.
Recover pricing potential your team is leaving on the table.
Aftermarket cost-plus capture · spec-in moat realisation · discount-gate enforcement on >15% deals.
What this looks like in practice
Every module surfaces a bridge like this. The bars are the levers; each lever connects to the data, the mechanism and a confidence flag.
Sample industrial-goods bridge — directional, generated from a representative buyer profile. Your audit produces yours.
Why this, not another tool
5 minutes. €0. Reveals where your industrial-goods commercial system has lift — across segment focus, channel, account growth and pricing.