Value Proposition
Sharpen what you're for — to whom — so the right customers self-select in.
Vertical-depth pricing positioning · usage-intensity segmentation · enterprise narrative for buyer self-selection.
Learn moreSoonfrom €149/mo
Industry · Software & platforms
Commercial systems for software & platforms — built on usage-elasticity intelligence, network-aware positioning and vertical-depth pricing.
For mid-market SaaS, vertical-platform and marketplace operators running a seat + usage mix. Where the moat is network and switching cost — and the leakage is in tier sprawl, prepay overshoot and unsegmented power-user pricing.
5 minutes · €0 · No credit card
What we see
Patterns recurring in software & platforms mid-market
Drawn from the vertical, usage-intensity and org-size priors that recur across SaaS, vertical-platform and marketplace businesses.
Power-user cohort under-priced on flat tiers
Top-quintile users routinely burn 4-8x the base allowance; overage bands set 2-3 years ago run 30-40% under benchmark.
Vertical-SaaS often priced at horizontal price points
Vertical depth typically commands 2-3x horizontal premium — under-captured when packaging mirrors generalist tooling.
Usage-elasticity opportunity at high tier
Enterprise on standard pricing leaves 25-40% on the table — segment-blind packaging treats a 5,000-seat deployment like a 50-seat one.
Feature-tier mis-allocation common
5-tier sprawl cannibalises mid-tier; consolidating to 3 tiers lifts mid-cohort ARPA without churn risk on cohort modelling.
NRR <100% signals concentration drift
Net revenue retention below 100% is a churn-and-contraction signal that compounds; expansion telemetry surfaces the cohort early.
Prepay discount overshoot vs NPV breakeven
Annual-prepay caps set at 18-22% vs NPV-breakeven near 12%; the 6-10 pt gap is structural margin leakage on the renewal book.
These patterns aren't universal — your audit reveals which apply to your business.
What the platform does
Three modules carry the most weight in software & platforms
All five modules are available; these three move the numbers first for most software and platform operators.
Go-to-Market & Account Growth
Choose the right routes to market, tighten the motion that turns activity into revenue, and grow each account beyond first sale.
PLG / inbound / outbound / relationship motion mix per ACV tier · account portfolio expansion · churn-risk surfacing on NRR <100% cohorts.
Learn moreSoonfrom €149/mo
Pricing
Recover pricing potential your team is leaving on the table.
Tier mis-allocation diagnosis · enterprise capture on usage-elastic cohorts · prepay-cap calibration · power-user re-pricing.
Learn moreSoonfrom €149/mo
What this looks like in practice
From today's EBITDA to target — a software & platforms view
Every module surfaces a bridge like this. The bars are the levers; each lever connects to the data, the mechanism and a confidence flag.
Strategic Baseline · vertical SaaS, seat + usage mixIllustrative · representative buyer profile
Current EBITDA€13m
+€3.4m
Tier consolidation + ARPA lift
+€2.8m
Enterprise segment GTM build
+€1.8m
Data foundations · usage telemetry
−€1.2m
Cloud-cost rebasing drag
+€2.8m
Account expansion · power-cohort
Target EBITDA€22m
Sample software & platforms bridge — directional, generated from a representative buyer profile. Your audit produces yours.
Why this, not another tool
Three things this is not
vs. AI-flavoured tools
- Methodology-grounded — every recommendation traces to a specific lever, citation and confidence flag.
- Reasoning visible — the bridge shows how today’s number connects to tomorrow’s, lever by lever.
- No black-box scoring · no buzzword wrapping.
vs. consulting firms
- Always-on platform · not engagement-bound — re-runs every month at zero marginal effort.
- Pricing transparent from page one · no scoping calls, no SOW theatre.
- Senior-consultant-test bar enforced on every recommendation.
vs. Excel + ad-hoc
- Multi-source triangulation — CRM · billing · usage telemetry · cohort retention · feature-usage-vs-pay correlation — not a single sheet.
- Segment-aware throughout — vertical × usage-intensity × org-size, not a flat customer list.
- Scales — PLG SMB or 5,000-seat enterprise deployments, the engine handles both.
Where does your software & platforms commercial system have lift?
5 minutes. €0. Reveals where your software & platforms commercial system has lift — across positioning, pricing, sales motion and account growth.